International Operations Management Essay Example | Topics and Well Written Essays - 1750 words

International Operations Management - Essay Example This will then go on to discuss the level of internationalization the company needs to engage in to develop the necessary level of relationship in the new international structure. In this, we will focus on how the level of relationship is affected as the internationalization of the organization broadens. The company selected for this report is Marks and Spencer. Nature of Marks and Spencer’s Business Marks and Spencer was established in UK in the year 1884 and since its inception, the company has been very successful in catering the local market. Now it is planning to expand its operations in a new market internationally. It will offer its textile products including men’s, women’s, and children wear, bedcovers, sheet sets, comforters and ready-made curtains and wall hangings. In the last couple of decades, its clothing line has seen exponential growth (Marks & Spencer 2012). Assumptions Marks and Spencer’s management feels that this clothing line can be pr omoted internationally, especially in the South Asian market. The company plans to target all age groups especially, new born babies and young kids within the age group of one to twelve years. The reason for selecting this as a target group is because the birth rate in South Asian markets is very high and the range of clothing has a high disposal rate, as they are targeted towards a growing age of children. Marks and Spencer plans to export its merchandise initially and assess the market demand for its clothing products. If the demand is positive, the company plans to build a manufacturing concern, as the setup and labour costs are very low. In addition, the company is already exporting raw cloth from South Asian markets, and by incorporating a factory internationally; they can exploit the availability of cheap raw materials. Furthermore, if the company is able to establish itself strongly within the international market, it gradually plans to introduce its other textile and bedding products in the foreign market, respectively. Internationalization Strategies Internationalization strategies require an organization to undertake observational, economic, learning and networking efforts to understand the foreign market. Once the companies learn a culture and the imperfections of the international market, it allows the company to provide products and services, which are expected to satiate the needs and requirement of the target group within the foreign market. In addition to international knowledge, it helps in assessing the capital and network resources within that market, so that it can use its finances efficiently to be thriving in that market (Bradley 2005). As the process of internationalization entails the company to be motivated to go beyond borders, which allows them to select a profitable market, and develops strategies to enter and sustain the competition in that foreign market. Marks and Spencer has successfully done all of it; with ample research, it h as collected various statistics that has inclined them to enter and compete within the South Asian market (Marks & Spencer 2012). Application of Learning Internationalization Strategies The essence of the entire internationalization process can be interpreted through the Learning Internationalization strategies. Any organization planning to expand globally will require its management to conduct various studies and researches to gain knowledge on different areas, for example, business culture and ethics,